What Is Personal Branding?
Personal branding is a way to promote yourself and his achievements in his career and expertise. Anyone needs personal branding. Both entrepreneurs, graphic designers, writers, painters, researchers, programmers, developers, or even students need personal branding.Why is Personal Branding Important?
Why is personal branding in cyberspace important to anyone? Because the internet makes it easy for anyone to find you through Google. Strong personal branding on the internet will make it easier for you to be recognized, both personally and professionally. People can easily see your skills, works, and achievements online. Personal branding in cyberspace helps you to gain credibility, new relationships, and even new opportunities.Even though you don't really agree with promoting yourself in cyberspace, still people will judge you based on what you upload in cyberspace. Let's learn how to build personal branding through a personal website.
Why Must Use WordPress?
Actually there are many platforms that you can use to build in cyberspace. There are social media like Instagram, Facebook, Twitter and YouTube that you can use for personal branding. Even though you have built personal branding on social media, you still need a website to be more professional.Maybe most people think that making a website is difficult. Though making a website is not difficult at all when using the right platform. What platform is that? Yes, that's right, WordPress. WordPress's first advantage is its ease so that it can be used by anyone, from people who are already programming experts and ordinary people. You don't need to be a programming expert and can create a professional website using WordPress.
The second advantage of WordPress is its large community. As many as 30 percent of websites in the world are made using WordPress. This number also makes WordPress the largest market share holder in the website maker platform worldwide. The number of WordPress users makes WordPress tutorials and forums also grow rapidly. The many WordPress discussion forums and forums make it easy for anyone to learn WordPress.
10 Tips for Building a Personal Branding with a WordPress Website
To build strong personal branding in cyberspace requires a lot of effort. Here are 10 tips for building personal branding using the WordPress website:
1. Create a Website
The first thing you need to do is create a personal website. Having a profile on various social media is important, but social media always changes at any time. You need a platform where you can publish whatever you want. The platform where you are the main actor and website can provide that platform for you.Creating a website using WordPress is very easy. All you need is a hosting service and a domain name. You can get hosting and domain services at Niagahoster. Niagahoster provides an automatic WordPress install feature that makes it easy for you to create a website.
2. Choose a Personal Theme
The appearance of your website is very important to make a good first impression. WordPress provides thousands of free and paid themes. Choose a theme that suits the personality and professional image you want to display. You can see examples of the best themes in the article 50+ Blog Templates Cool and SEO Friendly.3. Collect an Email List
In order to stay connected with visitors to your personal website, create an email list. You can use services such as Mailchimp to implement this step. Mailchimp is easy to use and provides a free version.4. Create Content for the Website
Creating a website is indeed easy to use WordPress, but you still need to add content in it. Your content must be relevant to the industry you are in, useful for the reader, and can show your expertise.Here are a few pages that must be on your personal website:
About Me page
You need to make an About Me or About Me page so people can know you more deeply. Some personal websites even make the About Me page the front page of the website. Take advantage of this page to convey who you are, what you do, your skills, and achievements.Contact
You need a contact page to tell visitors how to contact you. You can use the contact form plugin to provide media for visitors to be able to contact you quickly.
5. Take advantage of the Blog
Blogs are also a reason for visitors to continue visiting your website. By visiting the blog continuously, your personal branding to visitors is getting stronger. In addition, blogs are also more casual so you can make useful, insightful simple articles for readers.
Every article that you publish brings new visitors from the search results. You can then direct these visitors to subscribe so you can contact them at any time.
6. Add Portfolio
The portfolio is not limited to designers and photographers. Whatever work you produce, you can add it to the portfolio on your personal website. The portfolio makes it easy for visitors to find out about projects that you have done quickly.7. Add Testimonials
Testimonials help you to show the opinions of others about you. Testimonials become social proof to build trust in front of your website visitors. Adding testimonials on WordPress is quite easy, namely by adding the Testimonial Widget plugin.Widget Testimonials help you easily create testimonial widgets using shortcodes. In addition, you also place the testimonial widget anywhere.
8. Connect with Social Media
WordPress and social media always run side by side. There are many WordPress plugins that allow you to add share buttons to social media and social media profile widgets on WordPress. No need to be confused choosing WordPress social media plugins. We have summarized it in the article 30 of the Best Social Media WordPress Plugins.9. Add Gallery
Visitors will get tired if they keep looking at the text. To overcome this problem you can add galleries on personal websites. Actually WordPress already provides a gallery feature, but it doesn't look very attractive.If you frequently upload images to WordPress, maybe you need Envira Gallery. Envira Gallery will make it easier for you to add an attractive and responsive gallery display.
10. Add a Menu for Renting Services
As explained earlier, building personal branding using WordPress aims to promote you and the expertise you have. That way people can get to know you, then be willing to use the skills you have.Add a menu to hire your expertise services using the appointment and booking plugin from WordPress. Some plugins that you can use are BirchPress, Booking Calendar, WP Simple Booking Calendar, Easy Appointments, or WPForms.
Example of Personal Branding
Many professionals who successfully carry out personal branding through the WordPress website. In Indonesia, some public figures that use WordPress for personal branding are Trinity Traveler, .Trinity Traveler is a best seller author who started his career through his personal blog. He wrote stories about his journey on the blog and inspired many people to travel and tell the story of their journey. Through his personal website, on the About Me page he displays the books he has written and events that have invited him as a speaker.
Other examples of personal branding can be seen in the article 15+ Examples of Inspirational Personal Blogs and Websites.
Conclusion
In this digital era, personal branding in cyberspace is needed by anyone. Good personal branding makes it easy for you to get cooperation offers, job offers, new professional relationships, and other new opportunities.A website is the best platform to build your personal branding in cyberspace. Profiles on social media are not enough. You need a personal website that shows your professionalism and credibility. So, are you ready to make your personal website?
