You can use the ad platforms above. However, in this digital era there are advertising models that are more effective and more suitable to be applied in digital society. The advertising model is PPC or pay per click advertising. Pay per click is an advertisement model that is suitable to be applied today, considering that the majority of Indonesia's population is connected to the internet. In addition, this advertising model is also more effective, more efficient, and more economical than conventional advertising models.
What is PPC?
PPC stands for Pay Per Click, one of the internet marketing models where advertisers only need to pay for each ad clicked on by the target audience. This advertising system is commonly used by large companies such as Google, Facebook and Instagram.Why Should You Use PPC?
Maybe you are still unfamiliar with the PPC advertising model. No problem. Before using PPC ads, you need to know the benefits and reasons why you should use PPC advertising. Here are five reasons why you should use pay per click advertising:1. Can Set Target Audience
PPC allows you to manage how many audiences are targeted for an ad. You are free to set the number of your ad audience, can be 10 thousand audiences, 20 thousand audiences, or even 50 thousand audiences. Of course the more targeted the audience, the more money you spend.In addition, you can also narrow down the specifications of your target audience. For example, your business is baby clothes, you can target an audience that fits your target market, namely mother. PPC also allows you to determine the target audience based on location so you can focus on specific locations that your business targets.
2. Faster results
Unlike the organic SEO business that takes a long time to be able to see the results. With Pay Per Click, you can get results from ads in a relatively fast time. So you can get more visitors in a shorter time.3. Can Be Adjusted to Your Budget
When you hear the word ad, maybe what you think about is expensive. However, this does not apply to PPC. Pay Per Click is an online advertising system that allows you to manage advertising costs according to your budget. Even you can make PPC ads with advertising costs of hundreds of thousands of rupiah, not hundreds of millions!4. Algorithms Do Not Affect PPC
Google always updates its algorithm which changes the ranking system in search results. Likewise with social media like Facebook and Instagram that change the algorithm based on user interests and activities. As a result, your followers can skip important posts or promotions from you.Unlike PPC. Pay Per Click is not affected by the organic algorithm. That way, your important posts and promotions can still be delivered to the target audience without the need to worry about the algorithm.
5. Target Audience Cannot Distinguish PPC and Organic
Many people think that no one wants to click on PPC ads on Google, Facebook, or Instagram. It's true that some people ignore advertisements on these platforms. However, that does not mean everyone ignores PPC ads.According to research conducted by WordStream, as many as 41 percent of people cannot distinguish whether it's an organic feed or PPC ad. So there's no need to worry about nobody clicking on your PPC ad. Ad provider platforms ensure your ad will be delivered to a specific target audience so that the possibility of being clicked is large.
How to Make Pay Per Click Ads
Pay per click advertising is not only provided by Google. Almost all social media platforms also provide the same advertising system. From Facebook, Twitter, to Instagram, the same applies the pay per click system for advertisements on the platform. Google, Facebook and Instagram provide features for business owners to advertise on their platforms. The three platforms implement the same advertising model, namely pay per click.You can use one or all of these advertising services together. If your target audience does use most of these platforms, you can use all three. Adjust to your needs so as not to burden the company budget.
What are the advertising services from Google, Facebook and Instagram? How to make? Here's the explanation:
1. Google Ads
Google Ads was previously known as Google AdWords. Since July 24, 2018, Google changed the name of their advertising platform from Google AdWords to Google Ads. Google Ads is a feature of Google to display paid search or paid ads on Google search results. By using Google Ads, you can display your ads on Google search results for certain keywords that are relevant to your business.Compared to other search engines, Google has the largest market share, both in Indonesia and globally. In Indonesia alone, Google dominated the search engine market share by 97.09 percent. Yahoo and Bing only get market shares of 1.66 percent and 0.77 percent respectively in Indonesia. This means that your ad will most likely be seen by more people if you use pay per click from Google.
Anyone can use pay per click from Google Ads because how to make pay per click on Google is very easy. All you need is a Google account. Google also provides various payment methods. You can read the full explanation in the article How to Use Google AdWords.
2. Facebook Ads
You can also consider pay-per-click ads from Facebook Ads, given the large number of Facebook users in Indonesia. Based on research released by KataData, Indonesia contributed 130 million active Facebook users in 2017. This means that more than half of Indonesia's population uses Facebook. In addition, the average Indonesian spends 3 hours 23 minutes per day on Mark Zuckerberg's social media.The large number of Facebook users in Indonesia makes the platform effective for reaching your potential customers in cyberspace. To be able to make pay per click on Facebook Ads, you need to create a Facebook page first. You can read the full explanation in the article How to Make Facebook Ads.
3. Instagram Ads
The last platform that you can use to advertise is Instagram Ads. If you are familiar with creating ads on Facebook Ads, creating ads on Instagram will not be difficult for you. Because since joining Facebook in 2012, the advertising platform has been put together under the Facebook Ads Manager. So the steps to create Instagram Ads are almost similar to how to create Facebook Ads. Just like the conditions for creating Facebook Ads, you also need to have a Facebook page before making Instagram Ads. You can read the full guide in the article How to Make Instagram Ads.Pay Per Click Example
Maybe you've seen an example of pay per click when doing a search on Google or browsing a feed on Instagram or Facebook. Maybe some people have seen pay per click ads, but they don't realize that it's pay per click advertising. Here are examples of pay per click ads on Google, Facebook and Instagram:1. Example of Pay Per Click Google Google Ads
Conclusion
Pay per click is one of the most effective and efficient advertising models that you must apply to your business in this digital era. Especially if your prospective customers are people who are already connected to the internet and often use social media. Congratulations on making pay per click ads!
