IT Burewala

Do you want to build personal branding for yourself? Now anyone can search for you on the internet and learn about you through their findings in search results. WordPress can help you build your personal trust and reputation in cyberspace. This article will guide you how to build personal branding using WordPress.

What Is Personal Branding?

Personal branding is a way to promote yourself and his achievements in his career and expertise. Anyone needs personal branding. Both entrepreneurs, graphic designers, writers, painters, researchers, programmers, developers, or even students need personal branding.

Why is Personal Branding Important?

Why is personal branding in cyberspace important to anyone? Because the internet makes it easy for anyone to find you through Google. Strong personal branding on the internet will make it easier for you to be recognized, both personally and professionally. People can easily see your skills, works, and achievements online. Personal branding in cyberspace helps you to gain credibility, new relationships, and even new opportunities.

Even though you don't really agree with promoting yourself in cyberspace, still people will judge you based on what you upload in cyberspace. Let's learn how to build personal branding through a personal website.

Why Must Use WordPress?

Actually there are many platforms that you can use to build in cyberspace. There are social media like Instagram, Facebook, Twitter and YouTube that you can use for personal branding. Even though you have built personal branding on social media, you still need a website to be more professional.

Maybe most people think that making a website is difficult. Though making a website is not difficult at all when using the right platform. What platform is that? Yes, that's right, WordPress. WordPress's first advantage is its ease so that it can be used by anyone, from people who are already programming experts and ordinary people. You don't need to be a programming expert and can create a professional website using WordPress.

The second advantage of WordPress is its large community. As many as 30 percent of websites in the world are made using WordPress. This number also makes WordPress the largest market share holder in the website maker platform worldwide. The number of WordPress users makes WordPress tutorials and forums also grow rapidly. The many WordPress discussion forums and forums make it easy for anyone to learn WordPress.

10 Tips for Building a Personal Branding with a WordPress Website

To build strong personal branding in cyberspace requires a lot of effort. Here are 10 tips for building personal branding using the WordPress website:

1. Create a Website

The first thing you need to do is create a personal website. Having a profile on various social media is important, but social media always changes at any time. You need a platform where you can publish whatever you want. The platform where you are the main actor and website can provide that platform for you.

Creating a website using WordPress is very easy. All you need is a hosting service and a domain name. You can get hosting and domain services at Niagahoster. Niagahoster provides an automatic WordPress install feature that makes it easy for you to create a website.

2. Choose a Personal Theme

The appearance of your website is very important to make a good first impression. WordPress provides thousands of free and paid themes. Choose a theme that suits the personality and professional image you want to display. You can see examples of the best themes in the article 50+ Blog Templates Cool and SEO Friendly.

3. Collect an Email List

In order to stay connected with visitors to your personal website, create an email list. You can use services such as Mailchimp to implement this step. Mailchimp is easy to use and provides a free version.

4. Create Content for the Website

Creating a website is indeed easy to use WordPress, but you still need to add content in it. Your content must be relevant to the industry you are in, useful for the reader, and can show your expertise.

Here are a few pages that must be on your personal website:

About Me page

You need to make an About Me or About Me page so people can know you more deeply. Some personal websites even make the About Me page the front page of the website. Take advantage of this page to convey who you are, what you do, your skills, and achievements.

Contact

You need a contact page to tell visitors how to contact you. You can use the contact form plugin to provide media for visitors to be able to contact you quickly.

5. Take advantage of the Blog

WordPress by default already provides a blog on the front page. You are free to choose to have a blog on your personal website or not. Your personal website can only consist of static pages. Even so, blogs on personal websites have many benefits. First, blogs can be updated regularly. This means that you can add new content as often as possible which can help bring traffic.

Blogs are also a reason for visitors to continue visiting your website. By visiting the blog continuously, your personal branding to visitors is getting stronger. In addition, blogs are also more casual so you can make useful, insightful simple articles for readers.
Every article that you publish brings new visitors from the search results. You can then direct these visitors to subscribe so you can contact them at any time.

6. Add Portfolio

The portfolio is not limited to designers and photographers. Whatever work you produce, you can add it to the portfolio on your personal website. The portfolio makes it easy for visitors to find out about projects that you have done quickly.

7. Add Testimonials

Testimonials help you to show the opinions of others about you. Testimonials become social proof to build trust in front of your website visitors. Adding testimonials on WordPress is quite easy, namely by adding the Testimonial Widget plugin.

Widget Testimonials help you easily create testimonial widgets using shortcodes. In addition, you also place the testimonial widget anywhere.

8. Connect with Social Media

WordPress and social media always run side by side. There are many WordPress plugins that allow you to add share buttons to social media and social media profile widgets on WordPress. No need to be confused choosing WordPress social media plugins. We have summarized it in the article 30 of the Best Social Media WordPress Plugins.

9. Add Gallery

Visitors will get tired if they keep looking at the text. To overcome this problem you can add galleries on personal websites. Actually WordPress already provides a gallery feature, but it doesn't look very attractive.

If you frequently upload images to WordPress, maybe you need Envira Gallery. Envira Gallery will make it easier for you to add an attractive and responsive gallery display.

10. Add a Menu for Renting Services

As explained earlier, building personal branding using WordPress aims to promote you and the expertise you have. That way people can get to know you, then be willing to use the skills you have.

Add a menu to hire your expertise services using the appointment and booking plugin from WordPress. Some plugins that you can use are BirchPress, Booking Calendar, WP Simple Booking Calendar, Easy Appointments, or WPForms.

Example of Personal Branding

Many professionals who successfully carry out personal branding through the WordPress website. In Indonesia, some public figures that use WordPress for personal branding are Trinity Traveler, .


Trinity Traveler is a best seller author who started his career through his personal blog. He wrote stories about his journey on the blog and inspired many people to travel and tell the story of their journey. Through his personal website, on the About Me page he displays the books he has written and events that have invited him as a speaker.

Other examples of personal branding can be seen in the article 15+ Examples of Inspirational Personal Blogs and Websites.

Conclusion

In this digital era, personal branding in cyberspace is needed by anyone. Good personal branding makes it easy for you to get cooperation offers, job offers, new professional relationships, and other new opportunities.

A website is the best platform to build your personal branding in cyberspace. Profiles on social media are not enough. You need a personal website that shows your professionalism and credibility. So, are you ready to make your personal website?

People always ask us about Search Engine Optimization and SEO basics. So we submit this article to be an explanation and overview of Search Engine Optimization if you want your website to be found through search engines.

What's interesting for you as a business owner to help drive traffic, prospects, sales, revenue and profits for your business. 

That is what we will focus on in this article. Here we will see the basic things you need to know in terms of search engine optimization for your website, a discipline that at least everyone in your organization must pay attention to, if you don't have a proper technical understanding.

It is a common practice for Internet search users to click on websites on search results pages, so where a website is on the search page it also influences your website to be clicked on by users who search so that it increases the number of visitors to your website You are to increase sales of your business.

All major search engines like Google, 

Bing and Yahoo have the main search results, where web pages and other content such as videos, images, or maps are displayed and sorted by the search engine estimates that are most relevant for people who are searching for information and this free search is not charged.

You may have heard about Search Engine Optimization or search engine optimization or abbreviated as SEO and if you don't know it you can get Wikipedia definitions of the term search engine optimization but to understand it, SEO is a process that affects the visibility or visibility of a website or website page in search engine. Or it can be interpreted also by a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by getting a high ranking placement on search results pages from search engines such as Google, Bing, Yahoo and others.

When we talk about visibility, it means how high your website SERP appears for certain keywords in organic search results. Organic results refer to those that appear naturally on the search page, not in the paid section like the ads that are displayed. The higher a website is naturally included in the list of organic search results, the more likely the site will be visited by users.

Google promotes the authority page to the top of its ranking, your job is to make the page the page of authority. This involves writing content that people think is useful because useful content is shared on blogs, twitter feeds etc., and over time Google signals this authority. This circle creates a ranking on a strong and sustainable Google search page.

SEO helps ensure that the website can be accessed by search engines, increasing the likelihood of the website being on the top page of the search engine results, and this will result in websites easily found by users. SEO is a series of best practices "white hat" in accordance with webmaster guidelines that webmaster creators must follow to help them achieve better rankings in search engine results.

The methods that are carried out are very varied, starting from technical practices that you can achieve behind the scenes on your website called SEO Onpage to all approaches and Offpage SEO, namely promotions used to increase the visibility of your website.

When you reach the end of this SEO article, you will have a strong understanding of what search engine optimization is, why it is very valuable and important, and how to get good results in an ever-changing SEO environment. But in practicing it directly, this is very complicated and troublesome because you are not in charge of and do not explore matters relating to SEO, and also you may have been busy working routines and managing your business.

There are many SEO website service providers with various forms of offers to you who are in need of SEO to apply to your website, one of which is MizanSEO SEO services, a quality, best and trusted website that offers cooperation to you at low prices and guaranteed