IT Burewala

Are you planning to advertise to promote your business? The first thing you think about might be advertising platforms like television, radio, billboards, billboards, newspapers, magazines, or even leaflets.

You can use the ad platforms above. However, in this digital era there are advertising models that are more effective and more suitable to be applied in digital society. The advertising model is PPC or pay per click advertising. Pay per click is an advertisement model that is suitable to be applied today, considering that the majority of Indonesia's population is connected to the internet. In addition, this advertising model is also more effective, more efficient, and more economical than conventional advertising models.

What is PPC?

PPC stands for Pay Per Click, one of the internet marketing models where advertisers only need to pay for each ad clicked on by the target audience. This advertising system is commonly used by large companies such as Google, Facebook and Instagram.

Why Should You Use PPC?

Maybe you are still unfamiliar with the PPC advertising model. No problem. Before using PPC ads, you need to know the benefits and reasons why you should use PPC advertising. Here are five reasons why you should use pay per click advertising:

1. Can Set Target Audience

PPC allows you to manage how many audiences are targeted for an ad. You are free to set the number of your ad audience, can be 10 thousand audiences, 20 thousand audiences, or even 50 thousand audiences. Of course the more targeted the audience, the more money you spend.

In addition, you can also narrow down the specifications of your target audience. For example, your business is baby clothes, you can target an audience that fits your target market, namely mother. PPC also allows you to determine the target audience based on location so you can focus on specific locations that your business targets.

2. Faster results

Unlike the organic SEO business that takes a long time to be able to see the results. With Pay Per Click, you can get results from ads in a relatively fast time. So you can get more visitors in a shorter time.

3. Can Be Adjusted to Your Budget

When you hear the word ad, maybe what you think about is expensive. However, this does not apply to PPC. Pay Per Click is an online advertising system that allows you to manage advertising costs according to your budget. Even you can make PPC ads with advertising costs of hundreds of thousands of rupiah, not hundreds of millions!

4. Algorithms Do Not Affect PPC

Google always updates its algorithm which changes the ranking system in search results. Likewise with social media like Facebook and Instagram that change the algorithm based on user interests and activities. As a result, your followers can skip important posts or promotions from you.

Unlike PPC. Pay Per Click is not affected by the organic algorithm. That way, your important posts and promotions can still be delivered to the target audience without the need to worry about the algorithm.

5. Target Audience Cannot Distinguish PPC and Organic

Many people think that no one wants to click on PPC ads on Google, Facebook, or Instagram. It's true that some people ignore advertisements on these platforms. However, that does not mean everyone ignores PPC ads.

According to research conducted by WordStream, as many as 41 percent of people cannot distinguish whether it's an organic feed or PPC ad. So there's no need to worry about nobody clicking on your PPC ad. Ad provider platforms ensure your ad will be delivered to a specific target audience so that the possibility of being clicked is large.

How to Make Pay Per Click Ads

Pay per click advertising is not only provided by Google. Almost all social media platforms also provide the same advertising system. From Facebook, Twitter, to Instagram, the same applies the pay per click system for advertisements on the platform. Google, Facebook and Instagram provide features for business owners to advertise on their platforms. The three platforms implement the same advertising model, namely pay per click.

You can use one or all of these advertising services together. If your target audience does use most of these platforms, you can use all three. Adjust to your needs so as not to burden the company budget.

What are the advertising services from Google, Facebook and Instagram? How to make? Here's the explanation:

1. Google Ads

Google Ads was previously known as Google AdWords. Since July 24, 2018, Google changed the name of their advertising platform from Google AdWords to Google Ads. Google Ads is a feature of Google to display paid search or paid ads on Google search results. By using Google Ads, you can display your ads on Google search results for certain keywords that are relevant to your business.

Compared to other search engines, Google has the largest market share, both in Indonesia and globally. In Indonesia alone, Google dominated the search engine market share by 97.09 percent. Yahoo and Bing only get market shares of 1.66 percent and 0.77 percent respectively in Indonesia. This means that your ad will most likely be seen by more people if you use pay per click from Google.

Anyone can use pay per click from Google Ads because how to make pay per click on Google is very easy. All you need is a Google account. Google also provides various payment methods. You can read the full explanation in the article How to Use Google AdWords.

2. Facebook Ads

You can also consider pay-per-click ads from Facebook Ads, given the large number of Facebook users in Indonesia. Based on research released by KataData, Indonesia contributed 130 million active Facebook users in 2017. This means that more than half of Indonesia's population uses Facebook. In addition, the average Indonesian spends 3 hours 23 minutes per day on Mark Zuckerberg's social media.

The large number of Facebook users in Indonesia makes the platform effective for reaching your potential customers in cyberspace. To be able to make pay per click on Facebook Ads, you need to create a Facebook page first. You can read the full explanation in the article How to Make Facebook Ads.

3. Instagram Ads

The last platform that you can use to advertise is Instagram Ads. If you are familiar with creating ads on Facebook Ads, creating ads on Instagram will not be difficult for you. Because since joining Facebook in 2012, the advertising platform has been put together under the Facebook Ads Manager. So the steps to create Instagram Ads are almost similar to how to create Facebook Ads. Just like the conditions for creating Facebook Ads, you also need to have a Facebook page before making Instagram Ads. You can read the full guide in the article How to Make Instagram Ads.

Pay Per Click Example

Maybe you've seen an example of pay per click when doing a search on Google or browsing a feed on Instagram or Facebook. Maybe some people have seen pay per click ads, but they don't realize that it's pay per click advertising. Here are examples of pay per click ads on Google, Facebook and Instagram:

1. Example of Pay Per Click Google Google Ads


Conclusion
Pay per click is one of the most effective and efficient advertising models that you must apply to your business in this digital era. Especially if your prospective customers are people who are already connected to the internet and often use social media. Congratulations on making pay per click ads!

In the era of digital economic trends such as today a variety of new professions have emerged. In general, these professions are professions that were previously unknown. An example is the profession as a blog writer or more commonly known as a blogger.  Bloggers are generally writers who try to share information through a site and then read by internet users. Bloggers' writings are often used as a reference or consideration when someone wants to make a decision. Like buying goods or choosing an inn.

Through this review made by bloggers, internet users feel more secure to decide something. It is this important role in decision making that makes bloggers often regarded as reliable sources of information.

Its great influence then puts bloggers as an influence that can bring benefits to brand owners.

Brand owners need product introduction, market education to the level of closing or the occurrence of transactions. This commercial advantage which is often one of the sources of income for bloggers when giving reviews.

However, there are important principles that must be believed by professional bloggers. Here are 3 principles:

1. Ethics

Bloggers who are ethical means that bloggers must be able to give values ​​to every writing they create. This value will then be understood and understood by the readers. With ethics, the bloggers are an inspiration for listeners and fans.

2. Independent

Blogger is actually doing journalism functions. Like giving a report or looking for facts. That's why bloggers should be able to be independent in making reviews, or writing. As independent bloggers, they will be able to be more free to provide truthful facts to readers.

3. Honest

The ability of bloggers to influence others makes bloggers absolutely have to have honesty. They are not justified to file only for the benefit of both material and non-material benefits. Honesty is the most important value for a professional blogger.

Well, after knowing these three principles, bloggers need to train them all the time. Implement it in every writing that bloggers make to have more integrity. Increasing integrity will be able to attract sponsors and brands to provide good jobs for bloggers. So that it can move to the fourth principle.

4. Smart with money

Bloggers who already have income naturally need to be smart about managing finances. You as a blogger must be smart about your life in order to survive and continue to maintain inspiration.

Without the ability to manage finances, good bloggers will be able to run out of energy to be able to make interesting stories and writings.


Most bloggers do not consider managing finance important. So they are reluctant to study financial literacy. Even though the way to learn financial literacy is easy.

If you want to become a professional blogger who is able to manage finances, you can listen to articles about financial literacy. One of them is learning through Money smart. Id which mostly covers how to manage finance. There you can learn many things, from investment, market news to how to develop yourself to achieve a good career.

At the moment of the new year like this, it's also a good idea to start a blogger to make financial resolutions for the upcoming new year 2019.

How? Are you ready to become a more professional blogger next year?

itburewala.com, Along with the development of an increasingly advanced era, technology is also growing very rapidly. The development of modern technology year after year has always led to new innovations that can support and facilitate human work.

The results of the development of these technologies have many benefits that can be enjoyed by humans, ranging from vehicles, communication equipment, to household furniture. Modern technology is certainly very helpful in the process of work, therefore modern technology has been applied in industry, agriculture is also education with the aim of helping the economy of society.

Here are some of the benefits of the development of modern technology as a support in facilitating activities for everyday life:

Communication

Now this communication tool can be classified into primary needs, because with the existence of these communication tools, we can easily provide or obtain information.

The development of communication tools is increasingly diverse, the results of the development of modern technology that we use most often to communicate are cellular phones. Mobile phones are also growing very rapidly now.

If in the past we were only able to make phone calls and send short messages, but now with the presence of a smartphone we not only can make calls or receive and send short messages, but everything can be done through the smartphone.

We can make calls while looking at each other face or often called a video call. There are also various kinds of applications sending messages that are very simple and also we can move on social media.

The features offered by this smartphone are very diverse, ranging from relatively sophisticated cameras, video players to watching movies, games and the latest applications that keep coming. Supported by internet technology, smartphones are not only used to communicate but can be used to study, work and shop.

Transportation

Transportation tools do not want to miss the progress and development of current technology. Various transportation tools also evolved into tools that were very different from those previously used. If in the past the transportation equipment used to use a pet or an outdated machine as a driver so it requires a very long travel time.

With the development of modern technology today, transportation is now becoming more developed, for example, cars that have used the latest engines and equipped with a direction or GPS. Even trains that used to operate using coal as fuel, now using electric power, even many fast trains even soon the train will operate without using a machinist.

Industry

The industrial sector includes a part that experiences changes in a more modern direction in order to support the productivity and performance of its employees. In the past, using manual machines that were used using human power is now developing with computers, production can be done automatically because it is regulated by computer systems that facilitate production in the industry.

Agriculture

In the past, agricultural production relied heavily on season, livestock and human labor, but along with the development of modern technology, agriculture also developed. With the presence of modern agricultural tools such as planters, seedlings to harvesting tools that can facilitate the work of the farmers.

Education

Education today cannot be separated from modern technology, starting from the internet, computer devices, electronic books, projector devices and much more. Modern technology makes the world of education easier to find information.

The difficult information that we had to get from books and sources, now we only need to look for it through search engines using the internet. Computer devices have also begun to be used for examinations in several schools and universities.

In several universities and universities, there are several departments related to technology such as robotics, social communication, bioinformatics, graphic design and many more.

Media Information

Media information develops along with the development of time like print media, if in the past the print media was highly anticipated by everyone to read information every day, but now print media is replaced by online media.

Because of the increasing use of smartphones, computer devices and the internet, which makes it easy to find information and news, the print media continues to survive and there are still many people who read information from print media.

Music

Just like other industries, music must also follow developments because if it is not consumed by time. Starting from LPs, tapes, video disks until now that have used digital files.

This certainly makes the music industry players switch to digital platforms, because they are aware that if they do not follow the development of modern technology, perhaps the music industry will be lost in the era.

Selling albums or single songs is now done through a digital platform and physical sales may be rare or only certain collectors are still loyal to physical albums.