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Friday, January 18, 2019

SEO (Search Engine Optimization)

We live in a time where the flow of information that we used to find with difficulty,

Now is the opposite, becomes very much, in an extraordinary amount that sometimes we are confused to limit the information we can receive. Just imagine, if we have a hobby of reading articles online, then for just 1 type of article, we can get many different articles. Have you ever imagined how Google, Yahoo, Bing, or search engines on the internet are looking for information about what you want?

well in this paper, I will discuss a little about how search engines can search across the internet, and filter search results as you want, and how to make your website indexed in search engines.


The picture above is a picture of google search engine logic, as we know, 

That the google search engine is very favored for data search via the internet, becoming the number 1 choice of search engines in the world, so the process starts when Google does the crawling website or copies site information into the database google, the crawling process involves the application of smart robots, so that all links in the website can be tracked, then the data is stored in the google database, the indexing process to find out the ranking of websites with many parameters, to display search results on the google page.

But, how can our writing be indexed by Google?

 SEO is recently the center of attention for people, to create news sites, articles, information on the internet so they can share with search engines like Google. SEO or stands for (Search Engine Optimization) is a way or technique to make your site or blog on the page / position one on search engines (search engines) like Google, Bing, and Yahoo.

Understanding of SEO is also very broad, but all include the same thing, namely optimizing a page of your website / blog to be on the page / position one on the search engines with targeted keywords.

The SEO concept, divided into 2, On Page SEO and Off Page SEO

On Page SEO is the optimization that is carried out covering the content of your website pages, such as:


  • Quality content
  • Keyword that is in accordance with the content, and popular
  • Titles use unusual titles, to invite people to view your website
  • Short URL.
  • Meta description that fits the title and keywords you write
  • Image media is also one of the parameters in SEO, very good if the image describes the writing, and use high-quality images but with normal file sizes
  • Outbound links, there is a term whose name is bounce, the cause of high bounce is the quality and navigation, must have good quality and navigation on your website.
  • Internal link.
  • Social sharing, each of your posts can be shared to social media

Website speed, use existing sources, CDN for Scripts and CSS (Test your website's speed at https://developers.google.com/speed/pagespeed/insights/)
Off Page SEO, is a business outside of content on search engine optimization. Like Blog Walking, Google Indexing,

https://www.google.com/webmasters/tools/submit-url?pli=1
http://www.bing.com/toolbox/submit-site-url
Off Page SEO is an advanced game if you want to increase the popularity of a website, for that we need to know the factors that affect search engines, such as the following:


  • Backlink quality
  • Link in BackLink
  • Number of backlinks
  • Diversity of BackLink
  • Social reputation
  • Social Activities
  • Personal User Factors
  • Search engine optimization (SEO) is the best way to increase your site's popularity, even some people / companies make SEO a paid service, and can make a lot of money.


Thus my sharing in this article, hopefully useful.